"The kingdom of heaven is like a treasure buried in a field, which a person finds and hides again, and out of joy goes and sells all that he has and buys that field." (Mt. 13:44-46)

For some folks, simply hearing about God (and virtuous living, morals, sacrifice, mortification, etc) causes discomfort, anxiety... even anger. They prefer to change the subject so as to remain friends! It was the same when St. Paul tried to preach the resurrection to the Athenians: "When they heard about resurrection of the dead, some began to scoff, but others said, ‘We should like to hear you on this some other time.’" (Acts 17:32)

Our faith, properly understood, should be the cause of joy. Any true hobbyist or collector can comprehend the length of sacrifice they are willing to go to get that last needed piece complete their set... If they are avid, they may go to extremes: ‘cost whatever it may’ -- but I have to...

We are far more accustomed to looking from the perspective of the disadvantage of believing in Jesus -- what does He take away -- rather than what we gain in our enrichment in that same faith.

"You are lacking in one thing. Go, sell what you have, and give to (the) poor and you will have treasure in heaven; then come, follow me." (Mk. 10:21)

Psalm 19: "The statutes of the LORD are true, all of them just; more desirable than gold."

St. Peter Chrysologus, d. 450; called "Chrysologus" (golden-tongued) for his exceptional preaching ability; Bishop of Ravenna; 170 of his homilies are extant.